Save recipes. Plan meals. Cook better.

Masterplan saves recipes from Instagram, TikTok, the web, or a photo — then plans your week and writes your grocery list for you.

Download on the App Store Free on iPhone

The magic trick

Save recipes from anywhere

See a recipe you love? Share it to Masterplan and it becomes a complete recipe profile — photos, ingredients, step-by-step instructions, nutrition, cook time, yield, and your notes. Every detail, in its place.

Instagram
TikTok
Pinterest
Any website
From a photo

Your cookbook

Every recipe you love, in one place

Collect recipes into one beautiful cookbook. Organize with collections, find anything instantly, and share a recipe — or a whole collection — with a link.

The Masterplan cookbook screen

Meal planning

Know what's for dinner before 5pm

Lay out breakfasts, lunches, dinners, and snacks across your week. Glance at today, swipe through the week, or zoom out to the whole month.

Breakfast Lunch Dinner Snack
The Masterplan meal planner

Groceries

A grocery list that writes itself

Add a recipe to your plan and its ingredients appear on your list, grouped by aisle and ready to shop. Toss in your own staples alongside.

The Masterplan grocery list

Households

Cook together

Share one grocery list and meal plan with your household, synced live. When someone grabs the milk, it's checked off for everyone.

Cook mode

Messy hands welcome

Big step-by-step instructions that keep your screen awake — and flip to the next step when you wave your hand over the phone.

Questions

Before you download

Is Masterplan free? Toggle answer

Yes — Masterplan is free to download and use, including 20 recipe imports a month, meal planning a week ahead, and shared grocery lists. Masterplan Edition unlocks unlimited imports, nutrition info, cook mode, bigger households, and unlimited planning.

What can I import recipes from? Toggle answer

Instagram posts and reels, TikToks, any recipe website, and photos — cookbook pages, printed cards, even handwriting. Share it to Masterplan (or snap a picture) and it becomes a clean, editable recipe.

How do households work? Toggle answer

Invite your partner, family, or roommates and you'll share one live-syncing grocery list and meal plan. Households of two are free; Edition unlocks bigger ones.

Is Masterplan on Android? Toggle answer

Masterplan is iPhone-only for now. If enough people ask, that could change — tell us at team@joinmasterplan.com.

How does the free trial work? Toggle answer

Every Edition plan starts with a free trial — you won't be charged until it ends, and you can cancel anytime in your App Store settings. We'll remind you before the trial converts.

Ready when you are

Download on the App Store